Google Shopping Campaigns

We put your products in the right light and bring users into first contact with your product direct on the search results page.


Google Shopping Campaigns

We put your products in the right light and bring users into first contact with your product direct on the search results page.


Google Shopping Campaigns

We put your products in the right light and bring users into first contact with your product direct on the search results page.

What we do (in a nutshell)


With Google Shopping ads, users can find your products directly on the search results page. They can directly visit your product page and purchase the product. This makes the customer journey even shorter and you have a more direct contact with your customers. This is the best way to offer your products to interested customers.


We focus on constantly increasing the profitability of your campaigns. We use targeted tracking of conversions, product-specific offer adaptations and selected automation techniques to ensure sustainable success.

What we do (in a nutshell)


With Google Shopping ads, users can find your products directly on the search results page. They can directly visit your product page and purchase the product. This makes the customer journey even shorter and you have a more direct contact with your customers. This is the best way to offer your products to interested customers.


We focus on constantly increasing the profitability of your campaigns. We use targeted tracking of conversions, product-specific offer adaptations and selected automation techniques to ensure sustainable success.

Our Process


1

Analysis of Your Company

We will continue to study your company until we have understood it from all sides. We use this knowledge to optimize the campaigns as much as possible straight from the start.

2

Analysis of Your Shopping Feed

In order to be able to run Google Shopping ads, the products must first be entered into a shopping feed. This is the backbone of the campaign and the linchpin to optimize performance. We review your existing shopping feed or create a completely fresh, optimized feed.

3

Implementation of Google Analytics

In order to optimize the campaigns in the long run, it is absolutely essential for us that we know what the user does after the click. For this we rely on Google Analytics and start the campaign only after we have ensured that all information is collected and stored. This not only allows us to optimize the conversion rate, but also allows us to create advanced retargeting campaigns.

4

Conversion Tracking for Performance Measurement

Optimizing campaigns without measuring conversions is like driving a car in the dark without lights. Correct measurement of conversions is essential in order to maximize profit per marketing dollar invested. We professionally set up the conversion tracking and start the campaigns only after we have ensured that we collect all the information we need for further action.

5

Segmentation and Bidding

Unlike the search network, shopping campaigns do not work with keywords in order to play out the products. It is therefore extremely important to segment the products correctly and to equip them with individual bids. This allows us to keep control and insight into the activities of your product feed and to position more products that lead to higher profits.

6

Ongoing Optimization

Preparing and setting up campaigns are one thing, but continuous optimization is another. We make sure that the data we generate through your account is processed sustainably and can be used to increase profitability. This enables us to continuously optimize and extend our edge over your competitors.

Our Process


1

Analysis of Your Company

We will continue to study your company until we have understood it from all sides. We use this knowledge to optimize the campaigns as much as possible straight from the start.

2

Analysis of Your Shopping Feed

In order to be able to run Google Shopping ads, the products must first be entered into a shopping feed. This is the backbone of the campaign and the linchpin to optimize performance. We review your existing shopping feed or create a completely fresh, optimized feed.

3

Implementation of Google Analytics

In order to optimize the campaigns in the long run, it is absolutely essential for us that we know what the user does after the click. For this we rely on Google Analytics and start the campaign only after we have ensured that all information is collected and stored. This not only allows us to optimize the conversion rate, but also allows us to create advanced retargeting campaigns.

4

Conversion Tracking for Performance Measurement

Optimizing campaigns without measuring conversions is like driving a car in the dark without lights. Correct measurement of conversions is essential in order to maximize profit per marketing dollar invested. We professionally set up the conversion tracking and start the campaigns only after we have ensured that we collect all the information we need for further action.

5

Segmentation and Bidding

Unlike the search network, shopping campaigns do not work with keywords in order to play out the products. It is therefore extremely important to segment the products correctly and to equip them with individual bids. This allows us to keep control and insight into the activities of your product feed and to position more products that lead to higher profits.

6

Ongoing Optimization

Preparing and setting up campaigns are one thing, but continuous optimization is another. We make sure that the data we generate through your account is processed sustainably and can be used to increase profitability. This enables us to continuously optimize and extend our edge over your competitors.

Our Process


1

Analysis of Your Company

We will continue to study your company until we have understood it from all sides. We use this knowledge to optimize the campaigns as much as possible straight from the start.

2

Analysis of Your Shopping Feed

In order to be able to run Google Shopping ads, the products must first be entered into a shopping feed. This is the backbone of the campaign and the linchpin to optimize performance. We review your existing shopping feed or create a completely fresh, optimized feed.

3

Implementation of Google Analytics

In order to optimize the campaigns in the long run, it is absolutely essential for us that we know what the user does after the click. For this we rely on Google Analytics and start the campaign only after we have ensured that all information is collected and stored. This not only allows us to optimize the conversion rate, but also allows us to create advanced retargeting campaigns.

4

Conversion Tracking for Performance Measurement

Optimizing campaigns without measuring conversions is like driving a car in the dark without lights. Correct measurement of conversions is essential in order to maximize profit per marketing dollar invested. We professionally set up the conversion tracking and start the campaigns only after we have ensured that we collect all the information we need for further action.

5

Segmentation and Bidding

Unlike the search network, shopping campaigns do not work with keywords in order to play out the products. It is therefore extremely important to segment the products correctly and to equip them with individual bids. This allows us to keep control and insight into the activities of your product feed and to position more products that lead to higher profits.

6

Ongoing Optimization

Preparing and setting up campaigns are one thing, but continuous optimization is another. We make sure that the data we generate through your account is processed sustainably and can be used to increase profitability. This enables us to continuously optimize and extend our edge over your competitors.

What you can expect from us

Just some of the elements you can definitely expect from us. Even more awaits you in a personal conversation.

  • Conversion Tracking
  • Reporting
  • Remarketing

Implementation of Conversion Tracking

We will professionally set up the conversion tracking for your online shop. Not only do we make sure that each sale can be assigned to an according campaign, but we also identify the conversions that prepare the sale.

This enables us to exploit the full potential of machine learning and uncover any optimization potential hidden on your website.

What you can expect from us

Just some of the elements you can definitely expect from us. Even more awaits you in a personal conversation.

  • Conversion Tracking
  • Reporting
  • Remarketing

Implementation of Conversion Tracking

We will professionally set up the conversion tracking for your online shop. Not only do we make sure that each sale can be assigned to an according campaign, but we also identify the conversions that prepare the sale.

This enables us to exploit the full potential of machine learning and uncover any optimization potential hidden on your website.

What you can expect from us

Just some of the elements you can definitely expect from us. Even more awaits you in a personal conversation.

  • Conversion Tracking
  • Reporting
  • Remarketing

Remarketing - Unimagined Potential

Targeted remarketing brings the right advertisements in front of the eyes of people who are already interested in your products. By setting up Google Analytics and Conversion Tracking, we can create sophisticated and complex remarketing audiences that will significantly increase your sales.

Request Marketing Proposal

One of our marketing experts will contact you within one business day to discuss your marketing objectives and our tailored solutions.

Request Marketing Proposal

One of our marketing experts will contact you within one business day to discuss your marketing objectives and our tailored solutions.