The Google Ads Management Process

The Google Ads Management process begins with the creation of a new Google Ads campaign, as the continuous optimization of campaigns, keywords and ads is essential for the sustainable success of online advertising.


Our goal in creating a Google Ads campaign is the sustainable scalability and continuous optimization of the campaign. The basis for this is the correct implementation and reliable implementation of tracking, i.e. the measurement of user behaviour, because only this enables targeted Google Ads Management.

Why Google Ads Management

The assumption that a Google Ads campaign only needs to be set up correctly once and then the campaign will perform well forever and generate new leads regularly is widespread. But the reality looks different.


According to Google, 15 % of all search queries are completely new every day and have never been done before. It is impossible to predict these new search queries, which in turn requires constant adaptation of the existing strategy.


Apart from that, a straight hit on Google Ads is desirable, but should not be a strategy to rely on. Every company, every Google Ads account and therefore every campaign is too different. Every advertiser and every agency can only rely on building a structure that can be progressively optimized through targeted Google Ads Management, quickly adapted and thereby continuously increasing profitability.

The Google Ads Management Process

There is therefore no way around determined Google Ads Management. Every advertising campaign is too different and Google search queries are too unpredictable. Below you will find one of our processes that we at AdRock Marketing regularly carry out for each account.

1. Detect Negative Keywords

The first step in our Google Ads Management process is to find new negative keywords. Negative keywords prevent the ad from turning up on certain unwanted search terms. Our goal is that our clients' ads are only shown in searches that show a clear interest in our client's services, no marketing budget should be wasted on anything else.


To find new negative keywords, we use the search term report, which shows the exact search terms that triggered our ad. To do this, go to "Keywords" in the left menu of your campaign and then to "Search terms". In the overview you will now see various search queries that were made by users, with the corresponding impressions, clicks and associated costs.


Here you can now search for search queries and words that do not match your company. We recommend that you write down the individual search queries or terms in a separate document. This will help you avoid the accidental loss of already marked search terms and also avoid the incorrect selection of an unwanted keyword option.


After you have selected all search queries or terms, you can click on "Keywords to exclude" in the left menu and enter the previously selected keywords here. Pay attention to the keyword options for the negative keywords. Google takes the different keyword options in the negative keywords area much more seriously than the " positive " keywords. Close Variants as we are used to from campaigns are not taken into account by Google to the same extent as in the "positive" keywords when excluding keywords.


Since irrelevant keywords can quickly and directly reduce your marketing budget, we recommend that you perform this step of Google Ads Management at least once or twice a week, depending on your marketing budget and the number of clicks generated daily.

Book your free consultation now

Book a consultation appointment directly and simply to find out how you can help your company grow further with online marketing measures. Completely free of charge and without obligation.

Book your free consultation now

Book a consultation appointment directly and simply to find out how you can help your company grow further with online marketing measures. Completely free of charge and without obligation.

2. Detect Positive Keywords

In addition to finding negative keywords, Google Ads Management also includes finding new keywords that can profitably expand the account.


As you have already read at the beginning, 15% of Google search queries are completely new and have never been searched before. This represents a challenge on the one hand, but also a great opportunity on the other. By finding new search queries promptly and developing new keywords from them, you can use them in your advertising campaigns before your competitors do and thus achieve lower Costs Per Click (CPC) and win new customers.


To find new keywords, navigate back to the "Keywords" report under the "Keywords" section of your Google Ads account. Here you will go through the actual search queries again, but this time look for interesting keywords that you are not yet using in your campaign.


Again, we recommend that you save the keywords in a separate file to keep track of them and avoid losing valuable keywords.


After you have analyzed all search queries and have written out interesting keywords, the implementation will begin. Decide from keyword to keyword whether you want to insert it into an existing ad group and thus extend the reach for this ad group or whether you want to use the keyword to create a new ad group.


We also recommend that you perform this analysis very regularly. Depending on your marketing budget, it should be done at least once or twice a week.

3. Ad Management

The ad management is another important aspect of the continuous optimization of campaigns in Google Ads Management. The goal of ad optimization is to get even more interested Google users to click and thus further increase the click-through rate (CTR).


To achieve this, it is necessary to analyze and optimize the advertisements continuously. It is a good idea to go through the ads ad group by ad group. The ads with low CTR (below 5 - 8 %) should be paused and new ads should be created. When creating new ads, you should be inspired by the ads with high CTR and try to build on these well-functioning elements.


There are several ways to test new ads in order to make the test as optimal and "fair" as possible.

1.

3.1. Duplication of Existing Ads

The first option is to duplicate the ads that perform best and pause the "old" best performing ads. In addition, more ads are created to achieve new combinations and better performance. The background of this procedure is the clarity. All ads start from zero at the same time and can be tested independently. In addition, the old data is retained and can be evaluated again at any time and launched in the same constellation.

2.

3.2. Pausing And Creating New Ads

The second option is to pause the worst performing ads and simply add new ads to the existing ones. The background to this procedure is the concern that duplicating well-functioning ads before they are actually paused could result in these ads not functioning as well as before. This approach makes management and analysis a little more difficult.

3.

3.3. A/B Testing Ad Variations

The third option, and the one recommended by us, is to create an experiment, testing different displays. If you only want to test different ad variations, you can create the test directly in the ad overview. To do so, simply click on " Ads and extensions" -> "Ads" in the ad group on the left. Then, after clicking on the blue plus sign, you can select the item "Ad Variations".


Here you can make various changes to your ads and thus add various new ideas or optimizations. Among other things you could change the landing pages of all ads, for example to compare the start page with a category page.


At the end of the test, Google gives you an evaluation of the results, on the basis of which you can make a statistically sound decision. With a simple click you can then include all ad variations in your campaign and replace the old ads.

4. Bid Management

In bid management, it is checked at keyword level whether the maximum CPC bids are appropriate or need to be adjusted.


This step is performed to increase the profitability of the advertising measures and/or to optimize the visibility of the ads for specific search queries.


The prerequisite for this step of Google Ads Management is that you have selected the "Manual CPC" bidding strategy. Google is constantly improving its automatic bidding strategies, which means that they can be profitably applied to more and more campaigns. Google Ads employees are encouraged to encourage advertisers to use an automatic bidding strategy. For campaigns with automatic bidding strategies, bid management is naturally no longer relevant, as we cannot implement it. In principle, however, campaigns should be controlled only by manual CPC until a certain minimum number of approximately 60 conversions per month is reached. At this point, a larger test should be set up to test manual against automatic bidding strategies.

"Automatic bidding strategies should only be used after 60 goal completions (conversions) have been achieved and should first be tested for effectiveness as an A/B test."

With automatic bidding strategies it is not possible to set the maximum click prices for each keyword. Instead, Google sets these bids independently to achieve the best results based on its database.


Specifically, in the Google Ads bid management step each keyword must be checked. It is advisable to sort the keywords in descending order of cost, starting with the keywords that have the greatest impact on campaign performance.


As a rule, keywords that generate many costs but no conversions should be paused directly. For keywords that generate conversions but the cost per conversion is too high, the bids can be lowered to get cheaper clicks. For keywords that lead to conversions at a low cost per conversion, bids should be increased to increase the range and coverage for corresponding search queries.


Unfortunately, bid management is one of the areas where it is not possible to provide 100% accurate guidance. It also depends to a high degree on your own gut feeling, experience and objectives. For example, if you would like to push a competitor out of the search results, high costs per conversion can be accepted, as it is assumed to be lower in the long run.


Bid management should also be carried out at least once a week or biweekly, depending on the budget.

5. Bid Adjustments

Bid Adjustments are adjustments to bids that are made for (as an example): equipment, demographics or geographic areas. In Google Ads, for example, bids can be increased for those searching in New York and decreased for those searching from California.


With the bid adjustments you can work very data-based to improve your campaign performance.


To do this, you go to the various reports for which you want to make bid adjustments and look at as long a period as possible. Similar to the bid adjustments from the fourth Google Ads Management point, the bids for unprofitable sections should be reduced and for profitable sections increased.


Since decisions for bid adjustments are only interesting for larger amounts of data only and otherwise wrong decisions are quickly made, the budget should be considered carefully here. If the monthly advertising budget is less than 1,000 €, a monthly check should be sufficient. If the advertising budget exceeds 1,000 €, it should be checked more regularly.

Conclusion Google Ads Management

The five steps for successful Google Ads Management above are absolutely regular necessities in order to consistently optimize campaign performance and scale profitably over the long term.


In addition, there are of course other ways to improve online marketing measures, also with and through Google Ads. Aspects such as retargeting, the auction report or landing pages were not covered in this article, but are also relevant. These should be carried out when certain events occur or to analyze existing problems.


With the points listed and explained above, however, you are able to optimize an existing campaign in a targeted manner and thereby steadily increase your campaign performance.


If you have any questions regarding the contents or need support in implementing your advertising measures, please do not hesitate to contact us and we will get back to you as soon as possible.

The Google Ads Management process begins with the creation of a new Google Ads campaign, as the continuous optimization of campaigns, keywords and ads is essential for the sustainable success of online advertising.


Our goal in creating a Google Ads campaign is the sustainable scalability and continuous optimization of the campaign. The basis for this is the correct implementation and reliable implementation of tracking, i.e. the measurement of user behaviour, because only this enables targeted Google Ads Management.

Why Google Ads Management

The assumption that a Google Ads campaign only needs to be set up correctly once and then the campaign will perform well forever and generate new leads regularly is widespread. But the reality looks different.


According to Google, 15 % of all search queries are completely new every day and have never been done before. It is impossible to predict these new search queries, which in turn requires constant adaptation of the existing strategy.


Apart from that, a straight hit on Google Ads is desirable, but should not be a strategy to rely on. Every company, every Google Ads account and therefore every campaign is too different. Every advertiser and every agency can only rely on building a structure that can be progressively optimized through targeted Google Ads Management, quickly adapted and thereby continuously increasing profitability.

The Google Ads Management Process

There is therefore no way around determined Google Ads Management. Every advertising campaign is too different and Google search queries are too unpredictable. Below you will find one of our processes that we at AdRock Marketing regularly carry out for each account.

1. Detect Negative Keywords

The first step in our Google Ads Management process is to find new negative keywords. Negative keywords prevent the ad from turning up on certain unwanted search terms. Our goal is that our clients' ads are only shown in searches that show a clear interest in our client's services, no marketing budget should be wasted on anything else.


To find new negative keywords, we use the search term report, which shows the exact search terms that triggered our ad. To do this, go to "Keywords" in the left menu of your campaign and then to "Search terms". In the overview you will now see various search queries that were made by users, with the corresponding impressions, clicks and associated costs.


Here you can now search for search queries and words that do not match your company. We recommend that you write down the individual search queries or terms in a separate document. This will help you avoid the accidental loss of already marked search terms and also avoid the incorrect selection of an unwanted keyword option.


After you have selected all search queries or terms, you can click on "Keywords to exclude" in the left menu and enter the previously selected keywords here. Pay attention to the keyword options for the negative keywords. Google takes the different keyword options in the negative keywords area much more seriously than the " positive " keywords. Close Variants as we are used to from campaigns are not taken into account by Google to the same extent as in the "positive" keywords when excluding keywords.


Since irrelevant keywords can quickly and directly reduce your marketing budget, we recommend that you perform this step of Google Ads Management at least once or twice a week, depending on your marketing budget and the number of clicks generated daily.

Book your free consultation now

Book a consultation appointment directly and simply to find out how you can help your company grow further with online marketing measures. Completely free of charge and without obligation.

Book your free consultation now

Book a consultation appointment directly and simply to find out how you can help your company grow further with online marketing measures. Completely free of charge and without obligation.

2. Detect Positive Keywords

In addition to finding negative keywords, Google Ads Management also includes finding new keywords that can profitably expand the account.


As you have already read at the beginning, 15% of Google search queries are completely new and have never been searched before. This represents a challenge on the one hand, but also a great opportunity on the other. By finding new search queries promptly and developing new keywords from them, you can use them in your advertising campaigns before your competitors do and thus achieve lower Costs Per Click (CPC) and win new customers.


To find new keywords, navigate back to the "Keywords" report under the "Keywords" section of your Google Ads account. Here you will go through the actual search queries again, but this time look for interesting keywords that you are not yet using in your campaign.


Again, we recommend that you save the keywords in a separate file to keep track of them and avoid losing valuable keywords.


After you have analyzed all search queries and have written out interesting keywords, the implementation will begin. Decide from keyword to keyword whether you want to insert it into an existing ad group and thus extend the reach for this ad group or whether you want to use the keyword to create a new ad group.


We also recommend that you perform this analysis very regularly. Depending on your marketing budget, it should be done at least once or twice a week.

3. Ad Management

The ad management is another important aspect of the continuous optimization of campaigns in Google Ads Management. The goal of ad optimization is to get even more interested Google users to click and thus further increase the click-through rate (CTR).


To achieve this, it is necessary to analyze and optimize the advertisements continuously. It is a good idea to go through the ads ad group by ad group. The ads with low CTR (below 5 - 8 %) should be paused and new ads should be created. When creating new ads, you should be inspired by the ads with high CTR and try to build on these well-functioning elements.


There are several ways to test new ads in order to make the test as optimal and "fair" as possible.

1.

Duplication of Existing Ads

The first option is to duplicate the ads that perform best and pause the "old" best performing ads. In addition, more ads are created to achieve new combinations and better performance. The background of this procedure is the clarity. All ads start from zero at the same time and can be tested independently. In addition, the old data is retained and can be evaluated again at any time and launched in the same constellation.

2.

Pausing And Creating New Ads

The second option is to pause the worst performing ads and simply add new ads to the existing ones. The background to this procedure is the concern that duplicating well-functioning ads before they are actually paused could result in these ads not functioning as well as before. This approach makes management and analysis a little more difficult.

3.

A/B Testing Ad Variations

The third option, and the one recommended by us, is to create an experiment, testing different displays. If you only want to test different ad variations, you can create the test directly in the ad overview. To do so, simply click on " Ads and extensions" -> "Ads" in the ad group on the left. Then, after clicking on the blue plus sign, you can select the item "Ad Variations".


Here you can make various changes to your ads and thus add various new ideas or optimizations. Among other things you could change the landing pages of all ads, for example to compare the start page with a category page.


At the end of the test, Google gives you an evaluation of the results, on the basis of which you can make a statistically sound decision. With a simple click you can then include all ad variations in your campaign and replace the old ads.

4. Bid Management

In bid management, it is checked at keyword level whether the maximum CPC bids are appropriate or need to be adjusted.


This step is performed to increase the profitability of the advertising measures and/or to optimize the visibility of the ads for specific search queries.


The prerequisite for this step of Google Ads Management is that you have selected the "Manual CPC" bidding strategy. Google is constantly improving its automatic bidding strategies, which means that they can be profitably applied to more and more campaigns. Google Ads employees are encouraged to encourage advertisers to use an automatic bidding strategy. For campaigns with automatic bidding strategies, bid management is naturally no longer relevant, as we cannot implement it. In principle, however, campaigns should be controlled only by manual CPC until a certain minimum number of approximately 60 conversions per month is reached. At this point, a larger test should be set up to test manual against automatic bidding strategies.

"Automatic bidding strategies should only be used after 60 goal completions (conversions) have been achieved and should first be tested for effectiveness as an A/B test."

With automatic bidding strategies it is not possible to set the maximum click prices for each keyword. Instead, Google sets these bids independently to achieve the best results based on its database.


Specifically, in the Google Ads bid management step each keyword must be checked. It is advisable to sort the keywords in descending order of cost, starting with the keywords that have the greatest impact on campaign performance.


As a rule, keywords that generate many costs but no conversions should be paused directly. For keywords that generate conversions but the cost per conversion is too high, the bids can be lowered to get cheaper clicks. For keywords that lead to conversions at a low cost per conversion, bids should be increased to increase the range and coverage for corresponding search queries.


Unfortunately, bid management is one of the areas where it is not possible to provide 100% accurate guidance. It also depends to a high degree on your own gut feeling, experience and objectives. For example, if you would like to push a competitor out of the search results, high costs per conversion can be accepted, as it is assumed to be lower in the long run.


Bid management should also be carried out at least once a week or biweekly, depending on the budget.

5. Bid Adjustments

Bid Adjustments are adjustments to bids that are made for (as an example): equipment, demographics or geographic areas. In Google Ads, for example, bids can be increased for those searching in New York and decreased for those searching from California.


With the bid adjustments you can work very data-based to improve your campaign performance.


To do this, you go to the various reports for which you want to make bid adjustments and look at as long a period as possible. Similar to the bid adjustments from the fourth Google Ads Management point, the bids for unprofitable sections should be reduced and for profitable sections increased.


Since decisions for bid adjustments are only interesting for larger amounts of data only and otherwise wrong decisions are quickly made, the budget should be considered carefully here. If the monthly advertising budget is less than 1,000 €, a monthly check should be sufficient. If the advertising budget exceeds 1,000 €, it should be checked more regularly.

Conclusion Google Ads Management

The five steps for successful Google Ads Management above are absolutely regular necessities in order to consistently optimize campaign performance and scale profitably over the long term.


In addition, there are of course other ways to improve online marketing measures, also with and through Google Ads. Aspects such as retargeting, the auction report or landing pages were not covered in this article, but are also relevant. These should be carried out when certain events occur or to analyze existing problems.


With the points listed and explained above, however, you are able to optimize an existing campaign in a targeted manner and thereby steadily increase your campaign performance.


If you have any questions regarding the contents or need support in implementing your advertising measures, please do not hesitate to contact us and we will get back to you as soon as possible.

The Google Ads Management process begins with the creation of a new Google Ads campaign, as the continuous optimization of campaigns, keywords and ads is essential for the sustainable success of online advertising.


Our goal in creating a Google Ads campaign is the sustainable scalability and continuous optimization of the campaign. The basis for this is the correct implementation and reliable implementation of tracking, i.e. the measurement of user behaviour, because only this enables targeted Google Ads Management.

Why Google Ads Management

The assumption that a Google Ads campaign only needs to be set up correctly once and then the campaign will perform well forever and generate new leads regularly is widespread. But the reality looks different.


According to Google, 15 % of all search queries are completely new every day and have never been done before. It is impossible to predict these new search queries, which in turn requires constant adaptation of the existing strategy.


Apart from that, a straight hit on Google Ads is desirable, but should not be a strategy to rely on. Every company, every Google Ads account and therefore every campaign is too different. Every advertiser and every agency can only rely on building a structure that can be progressively optimized through targeted Google Ads Management, quickly adapted and thereby continuously increasing profitability.

The Google Ads Management Process

There is therefore no way around determined Google Ads Management. Every advertising campaign is too different and Google search queries are too unpredictable. Below you will find one of our processes that we at AdRock Marketing regularly carry out for each account.

1. Detect Negative Keywords

The first step in our Google Ads Management process is to find new negative keywords. Negative keywords prevent the ad from turning up on certain unwanted search terms. Our goal is that our clients' ads are only shown in searches that show a clear interest in our client's services, no marketing budget should be wasted on anything else.


To find new negative keywords, we use the search term report, which shows the exact search terms that triggered our ad. To do this, go to "Keywords" in the left menu of your campaign and then to "Search terms". In the overview you will now see various search queries that were made by users, with the corresponding impressions, clicks and associated costs.


Here you can now search for search queries and words that do not match your company. We recommend that you write down the individual search queries or terms in a separate document. This will help you avoid the accidental loss of already marked search terms and also avoid the incorrect selection of an unwanted keyword option.


After you have selected all search queries or terms, you can click on "Keywords to exclude" in the left menu and enter the previously selected keywords here. Pay attention to the keyword options for the negative keywords. Google takes the different keyword options in the negative keywords area much more seriously than the " positive " keywords. Close Variants as we are used to from campaigns are not taken into account by Google to the same extent as in the "positive" keywords when excluding keywords.


Since irrelevant keywords can quickly and directly reduce your marketing budget, we recommend that you perform this step of Google Ads Management at least once or twice a week, depending on your marketing budget and the number of clicks generated daily.

Book your free consultation now

Book a consultation appointment directly and simply to find out how you can help your company grow further with online marketing measures. Completely free of charge and without obligation.

Book your free consultation now

Book a consultation appointment directly and simply to find out how you can help your company grow further with online marketing measures. Completely free of charge and without obligation.

2. Detect Positive Keywords

In addition to finding negative keywords, Google Ads Management also includes finding new keywords that can profitably expand the account.


As you have already read at the beginning, 15% of Google search queries are completely new and have never been searched before. This represents a challenge on the one hand, but also a great opportunity on the other. By finding new search queries promptly and developing new keywords from them, you can use them in your advertising campaigns before your competitors do and thus achieve lower Costs Per Click (CPC) and win new customers.


To find new keywords, navigate back to the "Keywords" report under the "Keywords" section of your Google Ads account. Here you will go through the actual search queries again, but this time look for interesting keywords that you are not yet using in your campaign.


Again, we recommend that you save the keywords in a separate file to keep track of them and avoid losing valuable keywords.


After you have analyzed all search queries and have written out interesting keywords, the implementation will begin. Decide from keyword to keyword whether you want to insert it into an existing ad group and thus extend the reach for this ad group or whether you want to use the keyword to create a new ad group.


We also recommend that you perform this analysis very regularly. Depending on your marketing budget, it should be done at least once or twice a week.

3. Ad Management

The ad management is another important aspect of the continuous optimization of campaigns in Google Ads Management. The goal of ad optimization is to get even more interested Google users to click and thus further increase the click-through rate (CTR).


To achieve this, it is necessary to analyze and optimize the advertisements continuously. It is a good idea to go through the ads ad group by ad group. The ads with low CTR (below 5 - 8 %) should be paused and new ads should be created. When creating new ads, you should be inspired by the ads with high CTR and try to build on these well-functioning elements.


There are several ways to test new ads in order to make the test as optimal and "fair" as possible.

1.

Duplication of Existing Ads

The first option is to duplicate the ads that perform best and pause the "old" best performing ads. In addition, more ads are created to achieve new combinations and better performance. The background of this procedure is the clarity. All ads start from zero at the same time and can be tested independently. In addition, the old data is retained and can be evaluated again at any time and launched in the same constellation.

2.

Pausing And Creating New Ads

The second option is to pause the worst performing ads and simply add new ads to the existing ones. The background to this procedure is the concern that duplicating well-functioning ads before they are actually paused could result in these ads not functioning as well as before. This approach makes management and analysis a little more difficult.

3.

A/B Testing Ad Variations

The third option, and the one recommended by us, is to create an experiment, testing different displays. If you only want to test different ad variations, you can create the test directly in the ad overview. To do so, simply click on " Ads and extensions" -> "Ads" in the ad group on the left. Then, after clicking on the blue plus sign, you can select the item "Ad Variations".


Here you can make various changes to your ads and thus add various new ideas or optimizations. Among other things you could change the landing pages of all ads, for example to compare the start page with a category page.


At the end of the test, Google gives you an evaluation of the results, on the basis of which you can make a statistically sound decision. With a simple click you can then include all ad variations in your campaign and replace the old ads.

4. Bid Management

In bid management, it is checked at keyword level whether the maximum CPC bids are appropriate or need to be adjusted.


This step is performed to increase the profitability of the advertising measures and/or to optimize the visibility of the ads for specific search queries.


The prerequisite for this step of Google Ads Management is that you have selected the "Manual CPC" bidding strategy. Google is constantly improving its automatic bidding strategies, which means that they can be profitably applied to more and more campaigns. Google Ads employees are encouraged to encourage advertisers to use an automatic bidding strategy. For campaigns with automatic bidding strategies, bid management is naturally no longer relevant, as we cannot implement it. In principle, however, campaigns should be controlled only by manual CPC until a certain minimum number of approximately 60 conversions per month is reached. At this point, a larger test should be set up to test manual against automatic bidding strategies.

"Automatic bidding strategies should only be used after 60 goal completions (conversions) have been achieved and should first be tested for effectiveness as an A/B test."

With automatic bidding strategies it is not possible to set the maximum click prices for each keyword. Instead, Google sets these bids independently to achieve the best results based on its database.


Specifically, in the Google Ads bid management step each keyword must be checked. It is advisable to sort the keywords in descending order of cost, starting with the keywords that have the greatest impact on campaign performance.


As a rule, keywords that generate many costs but no conversions should be paused directly. For keywords that generate conversions but the cost per conversion is too high, the bids can be lowered to get cheaper clicks. For keywords that lead to conversions at a low cost per conversion, bids should be increased to increase the range and coverage for corresponding search queries.


Unfortunately, bid management is one of the areas where it is not possible to provide 100% accurate guidance. It also depends to a high degree on your own gut feeling, experience and objectives. For example, if you would like to push a competitor out of the search results, high costs per conversion can be accepted, as it is assumed to be lower in the long run.


Bid management should also be carried out at least once a week or biweekly, depending on the budget.

5. Bid Adjustments

Bid Adjustments are adjustments to bids that are made for (as an example): equipment, demographics or geographic areas. In Google Ads, for example, bids can be increased for those searching in New York and decreased for those searching from California.


With the bid adjustments you can work very data-based to improve your campaign performance.


To do this, you go to the various reports for which you want to make bid adjustments and look at as long a period as possible. Similar to the bid adjustments from the fourth Google Ads Management point, the bids for unprofitable sections should be reduced and for profitable sections increased.


Since decisions for bid adjustments are only interesting for larger amounts of data only and otherwise wrong decisions are quickly made, the budget should be considered carefully here. If the monthly advertising budget is less than 1,000 €, a monthly check should be sufficient. If the advertising budget exceeds 1,000 €, it should be checked more regularly.

Conclusion Google Ads Management

The five steps for successful Google Ads Management above are absolutely regular necessities in order to consistently optimize campaign performance and scale profitably over the long term.


In addition, there are of course other ways to improve online marketing measures, also with and through Google Ads. Aspects such as retargeting, the auction report or landing pages were not covered in this article, but are also relevant. These should be carried out when certain events occur or to analyze existing problems.


With the points listed and explained above, however, you are able to optimize an existing campaign in a targeted manner and thereby steadily increase your campaign performance.


If you have any questions regarding the contents or need support in implementing your advertising measures, please do not hesitate to contact us and we will get back to you as soon as possible.

Request Marketing Proposal

One of our marketing experts will contact you within one business day to discuss your marketing objectives and our tailored solutions.

Request Marketing Proposal

One of our marketing experts will contact you within one business day to discuss your marketing objectives and our tailored solutions.